Technology comes new Black Hat methods….
Posted: September 14, 2011 by BlackHatters in Black Hat PPC, Google Innovations
Tags: Google TV
0
A few weeks back Eric Shmidt announced that Google TV will be launching in the UK within the next 6 months [Source: The Telegraph]. Exciting news! Especially seeing how the last we heard on Google TV was that it was going to be 2 years away still because Google was having trouble agreeing deals on content licenses from programme producers…which is key as people aren’t going to just watch You Tube on their TV’s.
What we liked about this announcement was that it will allow viewers to easily switch between TV and Internet on their main screen. In our humble opinion this will be the big breakthrough in combing Search and TV advertising together. If the set top boxes give advertisers data on how/when people watch TV programmes, Search advertisers will be able to have much more dynamic PPC adverts to capture people who are watching TV and then target them with PPC / Display advertising.
For PPC an example may be – if you are watching X Factor…you could then have dynamic ads which would say something along the lines of ‘find out what Cheryl Cole’s dress comes from’ and then link them off to the retailer who is selling that product.
In terms of Display…The BlackHatters know that Sky are currently developing technology which will allow them to use dynamic retargeting of TV advertisements. So if you are watching the football on Sky Sports, the banners that go around the pitch will soon be able to be manipulated to advertise programmes you have watched on TV and even more interesting…products you have searched for the internet.
That is going to give Search marketers a massive lift in the amount of eyeballs they can put their adverts in front of and (in our opinion) will be the next big game changer for online marketers.
It’ll be interesting to see how you will have cookies on your TV now, but with all these latest technological developments, there will always be Black Hat methods that advertisers can use in order to increase their coverage. We’re already discussing how you’d be able to change your TV/Laptop IP address so you could get TV channels from all around the World rather than just the country you are in…but we will wait and see how it all works out!
Posted: September 14, 2011 by BlackHatters in Black Hat PPC, Google Innovations
Tags: Google TV
0
A few weeks back Eric Shmidt announced that Google TV will be launching in the UK within the next 6 months [Source: The Telegraph]. Exciting news! Especially seeing how the last we heard on Google TV was that it was going to be 2 years away still because Google was having trouble agreeing deals on content licenses from programme producers…which is key as people aren’t going to just watch You Tube on their TV’s.
What we liked about this announcement was that it will allow viewers to easily switch between TV and Internet on their main screen. In our humble opinion this will be the big breakthrough in combing Search and TV advertising together. If the set top boxes give advertisers data on how/when people watch TV programmes, Search advertisers will be able to have much more dynamic PPC adverts to capture people who are watching TV and then target them with PPC / Display advertising.
For PPC an example may be – if you are watching X Factor…you could then have dynamic ads which would say something along the lines of ‘find out what Cheryl Cole’s dress comes from’ and then link them off to the retailer who is selling that product.
In terms of Display…The BlackHatters know that Sky are currently developing technology which will allow them to use dynamic retargeting of TV advertisements. So if you are watching the football on Sky Sports, the banners that go around the pitch will soon be able to be manipulated to advertise programmes you have watched on TV and even more interesting…products you have searched for the internet.
That is going to give Search marketers a massive lift in the amount of eyeballs they can put their adverts in front of and (in our opinion) will be the next big game changer for online marketers.
It’ll be interesting to see how you will have cookies on your TV now, but with all these latest technological developments, there will always be Black Hat methods that advertisers can use in order to increase their coverage. We’re already discussing how you’d be able to change your TV/Laptop IP address so you could get TV channels from all around the World rather than just the country you are in…but we will wait and see how it all works out!
